| Recruit the best with technology! |
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Since late 2006, 241 mortgage companies have imploded due to the rapidly shifting tides of the mortgage business (www.ml-implode.com). Many Loan Officers have chosen to join other firms or get out of the business altogether. The ones who remain realize businesses can’t operate the same old way as before. The best LO’s are looking for organizations which are making technological advances to improve the way they do business. These companies are adapting their business model and rethinking the way they spend money – brick and mortar office space is out, net branch communities are in. They are empowering their LO’s to work from anywhere. In addition to removing the barriers and limits of the large office, businesses are embracing new ways to market their products and services. Utilizing Internet marketing with landing pages and web sites designed to capture leads and deliver them instantly. These companies are also looking to reduce expenses on package delivery, by going paperless and eFaxing. They are thinking outside the box to generate revenue and reduce expenses. To effectively recruit in today’s environment companies must offer a competitive advantage. Allow Agents to work from home, give them the tools to make them successful and send them leads.
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